Marketing Materials All Under One Roof for Birdsall!

birdsall-banner-Blog

When it comes to marketing materials it’s key to ensure they represent your brand correctly and they reach the right audience. It’s even more important to ensure your items are designed well and your brand is kept consistent – and what better way to ensure all of the above than by having a company who can provide multiple marketing materials and services for your business, all under one roof.

One of our most recent projects highlighting the importance of this included designing a range of branded marketing materials for Birdsall, an air conditioning and cooling services company.

We used our knowledge of branding, design and marketing to design and build a mobile responsive website, design a variation of eye catching exhibition banners, create impactful illustrations and design multiple informative service brochures – whilst ensuring that all brand colours, style and visual aspects were kept consistent.

Birdsall Exhibition Banners
Birdsall Exhibition Banners and Stands

At 4fx we understand the power of branding. Whether it’s a simple advert or a targeted sales brochure, a fresh and exciting user-friendly website or a whole new brand identity, our design work always looks good AND drives your business forward.

To find out more about our design services give us a call on
01908 375 200 or drop us an email to info@4fx.co.uk.

Top Tip Guide – Business Blogs

5-Top-Tips-for-Business-Blog

 

Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Business Blogs!

    • Make sure you have varied content. This could include a mix of the following; helpful hints, links, case studies, research, statistics, how-to posts and even guest posts.
  • Don’t be too pushy with your products. Your blog should not be your main selling point but a place where readers can find posts that could actually be useful and interesting, encouraging them to come back and read more.
  • Answer questions. Take the time every now and then to answer customer questions. This is a great way to show you acknowledge your clients.
  • Keep it up to date. Posting regularly keeps your readers engaged and interested, whether it’s daily or weekly, be sure to keep it consistent.
  • Proof read! This is a simple tip but one of the most important. Get a colleague to take a glance over your draft if you’re not great at spotting your own mistakes.

“A good infographic is worth a thousand words”

But what exactly is an infographic and how can it benefit
your business?


A well designed infographic is a fantastic way to present information, statistics and even accomplishments in a visual way. Although they have been around for a number of years it’s only recently that businesses have started to use them to captivate their target audience.

What can an infographic be used for?
Different businesses use infographics for different reasons. In general they are used to build brand awareness however, they can be very
beneficial when you need to get a message out and across to your
required audience.

Businesses that are very statistic based can use an infographic to relay key statistics and metrics to their audience in a much more visual and engaging way. Other businesses choose to provide information using graphics and images within an infographic rather than text based
documents, as the majority of people process information better when it’s presented in a visual format.

What are the key features of an infographic?
It’s important to keep the following in mind within an infographic:

  • Engagement – include graphics and imagery
  • Reliability – ensure your data, sources and statistics are all accurate
  • Simplicity – clear and easy to understand
  • Good design – from colours to typography, make sure it’s visually
    appealing
  • Informative – information and message is useful to readers

How can we help you?
At 4fx we love an infographic and our designers love creating them! If you’re on the look out for a new, informative and engaging way to market your business or services then get in touch with us today by dropping an email to emma@4fx.co.uk.

Top Tip Guide – Facebook

5-Top-Tips-Facebook

Most people know by now that social media networks have a massive part to play in the online presence of any business. They are a great way to promote products or services and engage an audience for free, so we have compiled a Top Tip Guide for social media to help you and your business.

This month it’s Facebook!

  • Post photos and images of your products or services. When scanning through multiple social media timelines our eyes are automatically drawn to interesting images so this is a great way to attract users!
  • Ask questions to engage your audience. This can either include enquiring about general opinions of your products or try posing some thoughtful questions to get your users really thinking
  • Gain feedback. Facebook is a great way to get feedback from your customers and learn how to improve your business. Just be sure to make the time to take on board what they are saying.
  • Keep your audience in the know. Posting regularly ensures users have access to your latest news and information. There’s nothing worse than trying to find out information from a business Facebook page that has latest post date of 2009.
  • Appealing cover image and profile picture. It’s best to set your logo as the profile picture and use an enticing product photo or services photo for the cover image. These are usually the first things a user will see when on your page, so be sure to make a good first impression!

Website Redesign & Build – MRN

MRN-Websites

Did you know updating your website can increase the average time users spend on your site by 39%? That’s exactly what we’ve done for Medical Research Network (MRN)! By redesigning and building their new website, we have increased the amount of users, sessions, page views and session durations.

Over the past few years the MRN have expanded rapidly, so to reflect this new growth and development the team wanted a new website to represent them as they are now the market leader in global home healthcare for clinical trials.

The previous MRN website was beginning to look very outdated and session durations were low as users were becoming bombarded with the sheer amount of information on the pages. When producing visuals, our Design Team worked closely with the MRN and took on board their requirements to ensure the new designs had simple and intuitive navigation, ease of access to important information and key statistics and metrics were showing on page.

The new website includes:

  • Mobile responsive design
  • Resource library
  • Content management system
  • Easy navigation
  • Vacancy management
  • Latest blog post feed
  • Twitter feed

Take a look at the new website here.

We’ve worked with the MRN for numerous years providing them with various pieces of creative design materials including adverts, quarterly corporate newsletters, stationery, unique email marketing campaigns and of course, the design and build of their new website.

If you would like to find out more about website design or any of the services listed above, give us a call on 01908 375200!

Meet Our…Developer

Employee Profile Pictures Adam

Adam is the Lead Developer of our Web and App Development Team. He oversees most of the development projects and has been coding for over 10 years!

What inspired you to do your role?
Money

3 Likes
Good chips, good steak and good whiskey

3 Dislikes
Salad, cold chips and the accompaniments that come in a burger – just meat, bacon and a bun for me!

Fun fact about yourself
I have 2 extra ribs

Favourite food
Blue steak

Favourite film
Blow

Best piece of advice someone has given you
Alcohol is the cause of and solution to all of life’s problems

or

only two things are infinite, the universe and human stupidity, and I’m not sure about the former – Albert Einstein

MSI Group Awarded CCS G-Cloud 7 with i-Engage

I-engageWe’re very excited to announce that our client MSI Group have been awarded CCS G-Cloud 7 which allows them, on successful tender, to sell their managed services solution, i-Engage, as the supported technology in contracts.

i-Engage is a recruitment management system 4fx designed, developed and built, to allow MSI to be able to act as a master vendor for contracts within the healthcare recruitment arena. We used our substantial industry knowledge based upon systems we have successfully built and deployed in the past to create i-Engage. The system has been very well received both within MSI and from the end client themselves, with the easy to use non-cluttered interface being highlighted as one of the best features of a very technical product.

The G-Cloud contract is accessible by any Public Sector organisation that has signed up to it including MOD and local government.

ABN Portal Featured in Farming Scotland Magazine

ABN-blogWe’re very pleased to announce the interactive desktop and mobile ready website portal we built for ABN has been featured in Farming Scotland Magazine January/February 2016 edition.

The article features Julie, our Creative Director, explaining the security of the portal and how it passed independent penetration tests with flying colours, giving it a three security accreditation.

You can read the full article here.

Meet Our…Graphic Designer

Employee-Profile-Pictures-Lauren

What made you become a Graphic Designer? 
I’ve always been a creative person, so graphic design seemed like a perfect fit!

3 Likes
Football, road trips and the sea

3 Dislikes
Middle lane hoggers, blue pens and marmite

Favourite food
Sunday Roast (Yorkshire puds required!)

Favourite film
Batman Returns

Best piece of advice someone has given you
Always be yourself… unless you can be batman, then always be batman!